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When the economy soured, so did cognac sales. (Figures dropped as much as 18 percent in Europe alone, according to stats from the Bureau National ?Interprofessionnel du Cognac.) But thanks to the wizards of mixology — and some shrewd marketing — a new generation of cool cats has rediscovered the spirit. Thus, Camus is hoping to capture the urban, edgy audience with the U.S. release of eight vintage blends bottled straight from the cask in a limited, numbered series.
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Camus’ president, 40-year-old Cyril ?Camus, says the discernible growth in the cognac category, coupled with a demand for high-end spirits, “makes this a perfect time for these niche luxuries.” How luxurious? The ?Pionneau 1969 will set bottle-?service big boys back $1,250. Aspiring brandy connoisseurs can take heart, though: The 1989 blend, with hints of vanilla and plum, is a more drinkable $280. www.camus.fr