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Like many of you, I am a frequent traveler, which gives me a distinct appreciation for the ability we have to travel the world so freely. Many of our customers, from road warriors to leisure travelers, have learned that American Airlines’ suite of premium services can make the travel experience more rewarding. My friends tell me that one of the best pieces of travel advice I’ve given them is to become a member of the American Airlines Admirals Club, where you’ll experience some of the best of our premium services.

In 1939, American opened the industry’s first VIP lounge at LaGuardia Airport in New York, forever changing the travel experience at airports. Today, we have expanded to a network of lounges, including more than 40 Admirals Club locations around the world, four Flagship Lounges, an Arrivals Lounge at London Heathrow and access to many of our airline partners’ lounges worldwide. Our premium lounges play an integral role in enhancing the travel experience for our customers. Our Admirals Club locations offer complimentary Wi-Fi to members and One-Day Pass holders, and we recently introduced HP Compaq 8000 Elite Business PCs and HP TouchSmart PCs in all Admirals Club locations. And for on-the-go families, many locations have children’s rooms with HP PCs and age-appropriate TV programming. This past October, we were happy to fulfill one of our top customer requests: We now offer complimentary alcoholic beverages, including house wines, beer and well-brand spirits in all of our Admirals Club locations, in addition to complimentary coffee, tea, soft drinks and juices. Premium liquors and wines and a selection of fresh foods are also available for purchase.

Last year, American renovated its Boston Logan Admirals Club lounge and the Admirals Club and Flagship Lounge at London Heathrow, representing a significant revitalization to the premium experience at two of the world’s busiest airports. This month, American opens the doors to its brand-new Admirals Club in San Francisco International Airport’s newly renovated Terminal 2, the nation’s first and only Gold-registered LEED (Leadership in Energy and Environmental Design) terminal. The SFO Admirals Club is expected to receive the highly coveted LEED Silver certification. This will be our first LEED-certified Admirals Club lounge.

I encourage you to become a member or visit an Admirals Club location with a One-Day Pass. You can even buy an annual membership using your AAdvantage miles. For more information about Admirals Club, including pricing and access, visit AA.com/admiralsclub.

In February, we jointly opened the first American Airlines, British Airways and Iberia Premium lounge in Miami; and in December of last year, we opened our first joint Admirals Club lounge with British Airways in Denver. These new lounges are great examples of how our enhanced relationship with our oneworld trans-Atlantic partners allows us to offer you better, streamlined service and flexibility.

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American’s London Heathrow Admirals Club
When you fly with us, premium service doesn’t stop at the doors to our premium lounges. Need meet-and-greet assistance? We provide personalized hospitality with our Five Star Service, available at 14 airports around the world. Professional American Airlines Five Star Service representatives can provide you with arrival, departure and/or connection assistance. Our representatives will work behind the scenes to monitor the status of your upcoming flight and make any necessary accommodations. From coordinating with your car service to expediting the security-screening process to escorting you to the departure gate and assisting with preboarding, our Five Star Service can greatly simplify the travel process for those who need it. For more information, including pricing, go to AA.com/fivestarservice.

From our most seasoned travelers to our newest customers trying our products for the first time, I encourage you to take this opportunity to explore American’s premium services. Our Admirals Club members and Five Star Service customers tell us that American’s premium services exceed their expectations, giving them a superior travel experience with personalized features and services. As always, I consider it a privilege to pass along my perspective to you, our customers. Please continue to send me your feedback and let us know how we’re doing.

Craig S. Kreeger
Senior Vice President – Customer Experience
American Airlines