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In August of last year, Maya Leibman, an American Airlines employee since 1994, became president of the AAdvantage program, and I think you’re going to enjoy the renewed focus that Maya will bring to what you, our customer, need from the AAdvantage program. We’re continually evaluating the program with you in mind, identifying opportunities for changes and improvements.
One of the first programs to launch with Maya at the helm included expanded options for using the miles you earn. AAdvantage members can now redeem miles for car rentals and hotel stays at more than 10,000 locations in over 320 destinations worldwide. This new booking tool also provides the flexibility to use your miles or a combination of cash plus as few as 1,000 miles to pay for car rentals and hotel stays. AAdvantage members benefit from competitive redemption rates, and elite-status members enjoy exclusive introductory discounts. I encourage you to check out this feature of the AAdvantage program by going to www.aa.com/carandhotelawards.
As we grow our presence in the online space, so grows our AAdvantage Milestones travel guide, www.aa.com/milestones. When you visit Milestones, you’ll see that it’s a place to explore your travel dreams and plan your next travel milestone. From destinations such as Beijing, San Francisco, Miami, Buenos Aires or Rome, we’ve included inspiring videos and articles, suggested itineraries and insider tips for some of American’s most popular worldwide destinations.
We remain very proud of the program enhancements our customers are most excited about, such as One-Way Flex Awards, which allow customers the ability to combine MileSAAver and AAnytime awards or to combine coach-class and first- or business-class awards — all for greater flexibility when booking travel. Also, this winter, we will be launching a redesign of the AAdvantage section of AA.com in addition to specific AAdvantage components of the iPhone, iPad and Droid applications. I’m excited about the year ahead and what we have in store. We’re fortunate to have customers who are truly passionate about American Airlines, their travel experience and our award-winning AAdvantage program. As always, I enjoy hearing feedback from you about your travel experiences on American Airlines. Please write to us at www.aa.com/customerrelations.
Craig S. Kreeger
Senior Vice President – Customer Experience
Editors Note: Not already a member of the AAdvantage program? It’s free and easy to enroll. Just visit www.aa.com/enroll.