While many women are just wrapping their brains around BB creams, the here-to-stay beauty phenomenon that hit the market fast and furiously last year (some brands are just starting to roll out their iterations), Clinique is making its way down the alphabet with its MOISTURE SURGE CC CREAM HYDRATING COLOUR CORRECTOR BROAD SPECTRUM SPF 30. The light-reflecting cream is ideal for women who have noticed a negative change in the tone of their skin — whether it be dullness, redness, grayness or sallowness — because it makes skin more radiant and healthy-looking. In 2013-speak, think of it as a brightening filter for your face. Women who want to improve the look of their skin without much makeup can wear it alone, while those who want full coverage can use it under foundation — and likely skip the concealers they used before. With the added sun protection and hydration, it will improve your skin over time too. It’s as easy as A-B-C.