Imagine this: You're on the golf course, close to the green, and you're in need of a short chip shot to sink the hole. At first, you panic. But then you remember Golf Tips with Joe Beck, the On Networks show you recently downloaded to your iPhone. Within minutes, right there on the green, you've accessed instant pointers on how to successfully make your shot. Cut to scene two: You're now in the kitchen, and it's just moments before the start of a cocktail party to honor your boss. You have the vodka, but you can't remember how in the world to make a decent lemon drop. No problem; grab your IPhone and click to the correct episode of On Networks' Cocktails on the Fly, that whimsical cocktail-making program you love.
If recent trends continue, more than 130 million Americans — three out of four people who have an Internet connection — will watch a video this month without using a TV. In fact, according to the market research firm ComScore, the average Internet user in the United States will watch almost three hours of digital video this month alone. Across the globe, avid Internet users are turning off the boob tube in favor of watching commercial-free, shorter programs and movies on mobile phones and computer screens. Television, it seems, may already be taking a backseat to those.
That’s why On Networks, an Austin-based new-media company, has spent so much time developing a catalog of professionally produced short videos aimed at savvy consumers. The hip high-res programs speak to the latest trends, from cooking to fashion to football. Best of all, the shows are free to download through iTunes and on demand from www.onnetworks.com, and you can watch them anytime, anywhere, and on any screen, from a 65-inch plasma TV to a 21-inch monitor to a pocket-size iPhone.
LUST FOR LOOKS is a no-nonsense guide and crash course for those men who are aspiring to be well dressed.
STUMP THE CHEF is a wacky cooking show that stars one seasoned chef, three random ingredients, and three tough judges.
ON DATING is a new video guide to success for those who are pursuing online relationships.
TRY THIS AT HOME follows two rather cynical hosts as they put lifestyle tips, old wives' tales, and modern solutions to the test.
SHELTERED, a show produced from the animals' points of view, honors the thousands of dogs and cats that enter animal shelters across America each year.