The Louisville Slugger Timeline
The Hillerich family makes the first professional bat for Louisville Eclipse player Pete Browning, whose nickname is “the Louisville Slugger.”
“Louisville Slugger” is registered with the U.S. government as an official trademark for the bats made by Hillerich.
One of baseball’s first superstars, Honus “The Flying Dutchman” Wagner, signs a contract with Hillerich. His autograph on a Slugger marks the first time a pro athlete endorses a product.
Ty Cobb signs on for a line of autographed Sluggers.
Louisville Slugger debuts a Youth-Size model.
The company, renamed Hillerich & Bradsby Co., launches its first national advertising campaign.
The first Silver Bat Award (aka Louisville Slugger Award) is presented to American League batting champ George Kell of the Detroit Tigers and National League winner Jackie Robinson of the Brooklyn Dodgers.
Pittsburgh-based Aluminum Company of America (now Alcoa Inc.) manufactures the first aluminum Louisville Sluggers.
Louisville Slugger produces Pink Bats for MLB players to use on Mother’s Day, raising money for breast–cancer research and inspiring an annual tradition.
Ken Griffey Jr. receives the first Louisville Slugger Museum & Factory Living Legend Award.