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Leave it to Hard Rock International to put the fun in fund-raiser.

By Jessica Jones

It’s an age-old dilemma: Should you do what’s fun or what’s right?Thankfully, Hard Rock International and the Breast Cancer Research Foundation are making the choice easier, pairing entertainment with a worthy cause. All next month, select Hard Rock locations across the globe will be celebrating “Pinktober” with special concert events and Pinktober merchandise designed to raise money for breast-cancer research. Launch events in New York and L.A. will kick off the month long celebration, with a guest appearance from Melissa Etheridge-- herself a breast cancer survivor and a strong supporter of the program. New merchandise is available to commemorate the occasion. This year’s performers include Taylor Dane, Anna Nalick, and the Donnas. A portion of all merchandise and ticket sales will go to the cause. For prices and information, and to see this year’s concert lineup, check out www.hardrock.com.