Your Own Personal Store-Brand Challenge

At www.storebrandsusa.com, the Private Label Manufacturers Association offers a consumer calculator that shoppers can use to compare the cost of common national-brand products (as priced by the Nielsen Company) versus store-brand rivals. Prices are based on actual purchases made by Datamonitor (www.datamonitor.com) at a variety of retailers. Here’s a sampling that was calculated on Dec. 2, 2013:

NATIONAL BRANDSSTORE BRANDSNATIONAL-BRAND PRICESSTORE-BRAND PRICES
Fresh Express, 6 oz.Bagged salad$2.70$1.67
Dasani, 16.9 oz.Bottled water (case)$4.56$3.51
Folgers, 33.9 oz.Coffee$8.36$7.39
Nabisco Oreo, 14.3 oz.Cookies$2.87$2.08
Blue Bell, 64 oz.Ice cream$5.31$3.64
Quaker, 42 oz.Oatmeal$3.79$3.03
Orville Redenbacher's, 30 oz.Popcorn$5.59$3.02
Minute, 28 oz.Rice$4.24$2.89
Hidden Valley, 16 oz.Salad dressing$3.39$2.03
Tostitos, 15.5 oz.Salsa$3.30$2.31
NATIONAL-BRAND TOTAL: $44.11
       STORE-BRAND TOTAL: $31.57
                   TOTAL SAVINGS: $12.54