Jennifer S. Altman

“One bold does not fit all,” proclaimed Susanne Langmuir, founder of Bite Beauty, when holding forth on lipstick shades. “When you’re choosing a bold color, it has to be the right color.” Langmuir knows of which she speaks. Her 3-year-old Toronto-­based ­company has ­developed a cult ­following for what was previously considered a beauty-­industry oxymoron: all-natural lip ­products in rich shades. Last year, Langmuir opened her first Bite Beauty Lip Lab, an intimate, stand-alone retail shop in a prime location on Prince Street in New York’s bustling SoHo neighborhood, and the faithful have flocked there ever since for so-called high-­performance lipsticks, glosses, pencils and balms; an incredibly effective lip exfoliant; and Bite’s secret weapon — the ability to custom-mix lipstick shades (as well as replicate discontinued go-to colors) for a mere $36. All Bite products are made with food-grade ingredients and antioxidants, are gluten free and have no parabens, sulfates, petrochemicals or phthalates. New products for summer include long-wearing Matte Cream Lip Crayons in bright citrus shades ($24) and a gorgeous box filled with 12 high-shine, limited-edition glosses in a full color spectrum that ranges from neutral (but noticeable) to full-on, look-at-me pinks and reds ($49 for the box). 174 Prince St.