Cornell began Archetours eight years ago to act upon a lifelong interest in architecture and design, and she remembers the moment the seeds for the company took root. While taking an architecture history class, she traveled to Greece. "The only group I could find was an archaeology-oriented tour," she says. "The guide, a noted classics professor, was taking us through the Parthenon, and he talked about every battle, every emperor, every contribution of Greek society, and not once did he mention how they built this gigantic temple on top of a hill." Cornell brought architecture books and read while the group walked. At one point, the professor yelled at her to "get your nose out of those books and listen to me." Back on the bus, her fellow tourists were intrigued by Cornell's books and asked to borrow them. "I realized then that people do have an interest in how things are built, why they look the way they do, and what that says about the political or social climate."