Dogfish Head Craft Brewery in Rehoboth Beach, Del., the savvy, 1995-founded microbrewery that grew with little advertising to distribute in 30 states and Washington, D.C., has become an engine for tourism in the state, drawing 3,000 visitors weekly and winning the state’s highest tourism award. This month, it plans to expand with a new hotel, designed not just to benefit Dogfish Head founder Sam Calagione but also to showcase his beloved and often-overlooked home state.
“We saw the opportunity to further champion the Dogfish Head brand and also establish a home base for experiencing how beautiful coastal Delaware is,” Calagione says.
The 16-room, beer-themed Dogfish Inn in coastal Lewes — about an hour from Salisbury, Md., and halfway between the Dogfish brewpub in Rehoboth Beach and the production brewery in Milton — will occupy the former Vesuvio Motel. Soap and shampoo will be beer-infused, and each room will house a mini refrigerator with beer glasses for those who want to bring their own beer. But the inn won’t house its own bar or sell its beer on-site. “Our goal is to say, ‘Go out and explore, and then come back with your beer,’ ” Calagione explains.