Authors Alan Robinson and Dean Schroeder provide compelling examples from their study of some 150 companies, large and small, one of which averaged 104 ideas per employee in 2002.
The book’s big idea also seems counterintuitive: Encourage small ideas — lots of bunt singles, not grand slams. Why? Small ideas are easier to come up with and act upon. They help encourage a company culture where big ideas become more likely. And, because they’re less likely to be detected or copied by competitors, they “accumulate into a considerable cushion of sustainable competitive advantage.”