If Ed Catmull is worried about this potentially risky, high-stakes new movie, he hides it well. Sitting in his office off the main atrium of Pixar's headquarters, Catmull, who is as low-key as Bird is animated, talks assuredly about what he sees as the most important element in having a creative, innovative company: the right people. "Give a great idea to a mediocre team and they'll screw it up," he says. "Give a mediocre idea to a great team and they'll modify it and make it great."
looking for ways to boost the creative dna of your company? well, who isn't? american way spoke to a number of innovation experts to get their advice.
>>it starts at the top creating a culture of innovation requires leadership, says nicholas evans, author of business innovation and disruptive technology, and head of the emerging technology business at the consultancy bearingpoint. executive sponsorship makes it a priority in a way nothing else can. "i think it's critical because the company has to recognize the strategic significance [of innovation]," he says. "it's an investment in the future of the company."