4. RECLAIMING THE FIRE: HOW SUCCESSFUL PEOPLE OVERCOME BURNOUT
By Dr. Steven Berglas, Random House, May 2001
You’ll manage your own career better with the help of this psychiatrist’s lucid explanation of why you may feel unhappy even after achieving all your business goals, and what to do about it.
5. NOW, DISCOVER YOUR STRENGTHS
By Marcus Buckingham and Donald O. Clifton, Free Press, January 2001
The master manual for managing people by allowing and encouraging them to do what they do well.
6. CREATIVE DESTRUCTION: WHY COMPANIES THAT ARE BUILT TO LAST UNDERPERFORM THE MARKET - AND HOW TO SUCCESSFULLY TRANSFORM THEM
By Richard Foster and Sarah Kaplan, Doubleday/Currency, April 2001
A convincing argument that businesses can’t be both stable and dynamic, along with a detailed prescription for achieving high performance.
7. CROSSING THE CHASM: MARKETING AND SELLING HIGH-TECH PRODUCTS TO MAINSTREAM CUSTOMERS
By Geoffrey A. Moore, HarperBusiness, 1999
Moore’s guide to navigating the gap separating innovative companies and products from the mainstream market is updated — and still highly relevant — in this revision of the 1991 original.
8. COMPETITIVE STRATEGY: TECHNIQUES FOR ANALYZINF INDUSTRIES AND COMPETITORS
By Michael E. Porter, Free Press, 1980
Porter’s three generic strategies and five forces shaping strategy are as relevant today as they were when the original edition was published 21 years ago.
9. GREENSPAN: THE MAN BEHIND MONEY
By Justin Martin, Perseus, 2000
For business biography, read this portrait of one of the most powerful figures on the world economic stage, Federal Reserve Chairman Alan Greenspan.
10. THE FUTURE OF SUCCESS
By Robert Reich, Knopf, January 2001
When it comes to covering societal trends that affect every business, the ex-Labor Secretary beats all contenders with this portrait of a nation of strivers who are shifting their targets.